How To Avoid Being Creative

Creativity is a hot topic these days. Everybody is talking about it, writing about it, studying it. It’s such a pervasive topic, that it’s getting hard to avoid. But still, there’s hope: The best way I’ve found to avoid being creative is to spend all your time reading books on creativity. Here’s a video in which I explain exactly how to do that:

Here are links to books I don’t recommend in the video, but are actually really great and well worth reading: (more…)