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Paul Blackburn wanted to call his latest book How I went from Sweet FA to $10 Million a year in 18 Months, but his wife and business partner Mary felt this was an inappropriate business title and they settled on Resolving The Money Riddle instead. Mischievous as ever, Paul still managed to slip his preferred title onto the front cover as the tag line.
The theme of the book is that the most important factor in your financial success, or that of your business, is the grey matter between your ears. As in other areas of life, our mindset is everything. For Paul, running a business isn't about the money; it's a personal development opportunity that will push your boundaries at every turn. In other words, it's about how you develop as a human being.
To be successful you'll need to believe that you can do it to begin with, deal with the emotional baggage that holds you back, face a few fears, adopt an abundance attitude to life, hang out with the right people, understand leverage, work out where you fit in, set appropriate prices, and finally extricate yourself from the mess so your business isn't dependent on you. This is the exactly the material covered in the book, which is chock full of practical tips and examples of how other people have found success applying these principles.
I recently spent 12 months hanging around Paul and the Beyond Success team while completing their Life Coach training program, so I got to know the guy and his philosophy pretty well. The thing I liked most about his approach is that he acknowledges that all of us are driven by emotions, even in a blokey Australian society, and that you need to get a handle on your emotional baggage if you want to be successful. This is a common theme in all his workshops, books, and training videos. I don't know of anyone else in the personal development industry who combines emotional mastery with the other practical aspects of running a successful business, and it's this practical approach that I find so useful.
The book comes with a free ticket to Beyond Success's Resolving The Money Riddle workshop valued at $1,970. Even if you don't have the book yet, I've done the program before so I can get you into the workshop for free by using the Promotional Code GRASTO when you register on the website . The dates for the next workshop haven't hit the website yet but my inside contacts tell me the first workshop in 2010 will be in Sydney in April.
Resolving The Money Riddle is available from www.resolvingthemoneyriddle.com. |
